Sports and Fitness Industry

CROWN®, LLP provides counsel and representation across a broad range of legal issues in the sports world. We assist athletes, coaches, agents, event producers, sponsors and venues, sports teams and organizations, health clubs and specialized training and fitness providers, sports and fitness equipment manufacturers and distributors, and all parties involved in the use of sports and athletes in the marketing of products and services. We provide counsel on issues arising in the context of collegiate, professional, and international competition and representation in the contract negotiations of athletes and coaches. We provide representation in proceedings concerning athlete eligibility and doping allegations and assist athletes, agents, event producers, and product/services marketers in the negotiation and drafting of sponsorship and endorsement agreements. We assist athletes and other high-profile individuals in their efforts to protect and leverage their celebrity/publicity rights into a broad range of business endeavors including endorsement and sponsorship agreements and the manufacture and distribution of “signature” lines of apparel and equipment.

The principals of CROWN, LLP have broad experience and expertise in the representation of health and fitness clubs and specialized training and fitness providers, from large health clubs to personal training studios, yoga studios, and boot camps. We counsel and represent large, multi-faceted health clubs, including tennis and swim facilities, as well as Pilates, yoga, Krav Maga, boxing, HIIT, and indoor cycling studios, among other fitness providers. We assist our clients involved in the health and fitness industry with the creation and implementation of legally-compliant membership structures and agreements, participation waivers, and counsel concerning the unique labor law, insurance, and operational issues applicable to health and fitness facilities and providers. We provide counsel concerning event production, venue agreements, equipment lease and purchase agreements, sponsorship and merchandising agreements, and copyright and trademark registration, policing, and protection services worldwide. We assist creators of specialized fitness programs in protecting and licensing such curricula to third parties and establishing instructor training regimes enabling broader distribution and exploitation of those programs.